01
Audit
Every engagement starts with a deep audit of your existing account, your conversion tracking, and your funnel. We identify wasted spend, broken attribution, and the highest-impact opportunities to fix first.
Campaigns – PPC
Paid media that earns its budget back.
Google, Meta, TikTok, LinkedIn, and programmatic campaigns built on clean data, tight targeting, and creative that actually converts. We help your business reach the right customers and show you exactly how every dollar performed.
The platforms keep changing. The fundamentals don’t.
Paid media is one of the fastest ways to put your product in front of people who are ready to buy. But the platforms get more complicated every year. Targeting options shift, ad formats multiply, and the difference between a profitable account and a leaking one comes down to dozens of small decisions made every week.
We run paid media for established businesses across Singapore, Indonesia, and Australia. Our job is to keep your campaigns sharp as the platforms evolve, so your acquisition stays predictable while your competitors are still figuring out the latest update.
Google Ads & PPC
Google Ads is the most direct way to reach customers at the moment they’re actively searching for what you sell. Done well, it’s one of the most predictable acquisition channels available. Done poorly, it’s also one of the easiest places to waste money.
The full Google Ads stack
Search
Text ads on Google search results, targeting customers actively looking for your product or service. Our most reliable channel for lead generation.
Performance Max
AI-driven campaigns running across Google’s full inventory: Search, Display, YouTube, Discover, Gmail, and Maps. Powerful when set up well, expensive when it isn’t.
Shopping
Product-led ads for ecommerce businesses, pulling directly from your Merchant Centre feed. We optimise the feed alongside the campaign so your products show up looking their best.
Display and YouTube
Visual and video ads for awareness, retargeting, and audience expansion. Used strategically to support search, not as a standalone strategy.
Social Platforms
Social platforms reach people before they know what they want. Meta, TikTok, and LinkedIn put your brand in front of customers while they’re scrolling, discovering, and forming the opinions that bring them back later, when the time is right.
The social paid stack
Meta (Facebook & Instagram)
The biggest paid social inventory in the world. Used for awareness, retargeting, lead generation, and ecommerce sales. Catalogue-based campaigns for product businesses, lead form ads for service businesses.
TikTok
Where younger audiences spend their time and where creator-led content outperforms traditional ad formats. We brief and produce TikTok-native creative rather than recycling assets from other platforms.
The strongest B2B paid platform when targeted properly. Higher CPMs than other social, but unmatched access to job titles, seniority, and industries. Best for considered B2B sales cycles.
Cross-platform creative testing
Structured creative testing across platforms so we know what’s actually working, not just what’s getting served. Wins get scaled, losers get killed early.
Pinterest is often mistaken for a social platform, which is why it’s misused as one. In reality, it’s closer to Google than Instagram: people arrive with high intent, searching for ideas they’re ready to act on, making it a powerful place to position your brand.
Where Pinterest works
Considered purchases
Home, interiors, wedding, fashion, and beauty. Categories where customers research and plan before buying. Pinterest is often the platform they’re using to do that research.
Visual-first products
If your product photographs well, Pinterest gives it a longer shelf life than any other platform. Pins keep performing months after they’re posted, which is unusual in paid media.
Female-skewing audiences
Pinterest’s user base skews female and high-intent. For categories where that audience matters, the targeting and conversion rates are often better than Meta.
Shopping ads
Product pins pulled directly from your catalogue, served against high-intent searches. The Pinterest equivalent of Google Shopping, less competitive and often cheaper.
Programmatic & Display
Programmatic and display take your brand beyond Google and Meta into the wider open web. Used strategically, they support search and social by building awareness, retargeting visitors, and giving strong visual campaigns more space to be seen.
How we use programmatic
Audience-led awareness
Targeted display in front of audiences who match your customer profile, served on the sites they actually visit. Not random impressions, real reach in the right places.
Cross-site retargeting
Following site visitors with relevant creative across the open web. Strongest when paired with social retargeting rather than as a replacement for it.
Connected TV (CTV)
Video ads on streaming platforms, with targeting and tracking that traditional TV can’t match. Useful for brand work that needs scale beyond what social video delivers.
Premium publishers
Direct buys on premium inventory where context matters. Used when the brand environment is part of the message, not just the audience.
Our approach
Paid media is a cycle not a project.
Most accounts we take over have the same problems. Tracking that doesn’t tell the truth. Campaigns built once and never restructured. Creative that hasn’t been refreshed in months. Budget bleeding into searches that will never convert.
The work isn’t a one-time fix. It’s a continuous loop of audit, build, scale, and refine.
02
Fix the tracking
Before we touch your campaigns, we make sure your data is real. Rebuilding GA4, conversion events, and platform pixels so the numbers you make decisions on actually reflect what’s happening.
03
Restructure
Campaigns broken out by intent, product line, or margin, with clean naming conventions, the right bid strategies, and tight negative keyword lists. Built so we can actually optimise it later.
04
Scale
Once the foundation is solid, we scale spend into what’s working, expand into new audiences and ad formats, and start testing creative variants against each other.
05
Analyse & refresh
Performance gets reviewed continuously. Creative gets refreshed before it fatigues. New audiences get tested. The cycle starts again, sharper each time.
What we can do for you.
Engagements are scoped to your budget, your goals, and the platforms that actually move the needle for your business. Some clients want a single audit and rebuild before bringing media in-house, others want us as their ongoing paid media team. Here’s the full set of capabilities we bring to a paid media program.
Strategy and account management
A dedicated paid media specialist running your account, plus regular strategy reviews to plan ahead and react to what’s working.
Creative production
We build your ad creative in-house. You supply raw assets and brand context. We handle the rest, send it for approval, and ship it to the platforms.
Conversion tracking
Clean GA4, Meta Pixel and Conversions API, server-side events, enhanced conversions, and platform-specific event mapping. If your tracking is broken, your reporting is fiction. We start there.
Creative testing systems
Structured creative and audience tests run continuously. We document what wins, fold the learnings into the next round, and compound performance over time.
Landing page builds
Conversion-focused landing pages designed to match the campaign and built to convert. Available as part of an engagement or as standalone projects.
Reporting
A monthly performance report walking through the numbers, plus a live dashboard you can check anytime to see how campaigns are tracking.
Recent work
Work that moved the numbers.
Get a free
PPC audit.
Request a free PPC audit ↗
The audit covers:
- Conversion tracking accuracy and GA4 setup
- Campaign structure, keyword strategy, and negative keyword coverage
- Bid strategy and budget allocation
- Ad creative and extension usage
- Landing page and conversion funnel review
- A written brief on the highest-impact opportunities to address first
Frequently asked questions about paid media.
Google Ads (Search, Shopping, Performance Max, YouTube, Display), Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, and programmatic via DV360 or similar. We pick the right platforms for your business rather than running everything by default.
Depends on the category, the goal, and what your account is currently delivering. As a guide, we typically work with brands spending $5,000+ per month in media, but the right number is whatever it takes to generate enough data to optimise on. We’ll give you a realistic view in the audit.
On Google Search, you can usually see meaningful movement within 2 to 4 weeks. Social and programmatic take longer because creative testing needs volume. The full benefit of a properly structured engagement compounds across 3 to 6 months as the algorithms train and the testing pipeline matures.
Either works. We have an in-house creative team that can produce ad creative end-to-end, or we’ll work with assets and brand guidelines you provide. Most clients sit somewhere in the middle: they give us raw assets and brand context, and we shape them into platform-ready creative.
Conversions API (CAPI) is server-side conversion tracking that runs alongside the browser pixel. It’s how you keep your data clean as iOS, browser tracking restrictions, and ad blockers continue to break the pixel-only setup. If you’re spending real budget, you need it. Setting it up is part of standard onboarding.
You do. Always. We work inside accounts you own and give us access to. If you ever need to part ways with us, you keep your accounts, your historical data, and your ongoing campaigns. We just hand the keys back.
Yes. We’ve run paid media in healthcare, finance, supplements, and other restricted categories. The rules are tighter and the creative has to be sharper, but we’ve worked inside the restrictions long enough to know what’s possible.
Not by default. Landing pages are scoped separately because they involve design and development. We can include them in the engagement, build them as standalone projects, or work with pages your team has built. The audit will tell you whether your current landing pages are the bottleneck.
Two ways. A live dashboard you can check anytime to see how campaigns are tracking, and a written monthly report that walks through the numbers, what we changed, what we learned, and what’s planned for the next cycle.
Ad spend goes directly to the platforms via your card on file. We don’t mark up media spend or take commission. Our fee is a flat retainer that’s transparent and disclosed upfront. You see exactly what you pay us and exactly what you spend on ads.